What it is: The timeline and cost expectations for getting the product to the buyer's doorstep.

 What it covers: How long it takes to dispatch an item (handling time), estimated delivery timelines (e.g., 3 to 7 business days), shipping charges, and geographic areas you deliver to.

 Why it matters: It manages customer expectations so your inbox doesn't get flooded with "Where is my order?" messages the day after they purchase.